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OUR MISSION

CELEBRITYELF... GameChanger!
The Signature Supported Program For Kids

The term “GameChanger” comes from sports and refers to someone who makes good things happen when their team needs them most.

Simply put, A CelebrityElf is someone who spreads the power of optimism to children who desperately need it.

Through our signature CelebrityElf Program, the CelebrityElf supports the chosen celebrities who dedicate their careers to helping children heal from the devastating impact of early childhood needs and trauma.

We provide retreats, tools, and on-going coaching to more than 10,000 childcare professionals (that we call CelebrityElf) working in schools, hospitals, and social service agencies across the US.  We help these professionals transform their care settings into optimal environments for kids to learn, heal, and thrive.

Each year our work with CelebrityElf to helps more than 1 million kids overcome the traumas associated with poverty, violence, and illness.